Jen Gruninger started Farm Fresh Florals in Leduc County, Alberta in 2017, offering field grown, cut flowers to the Edmonton Area. Influenced by the Seed to Vase movement and her heritage, Jen is inspired with her hands in the dirt, nurturing her crop. The resulting pride and satisfaction of connecting consumers to locally grown, seasonal flowers is immeasurable to Jen. She is a recent graduate of the Master Gardener Program at the University of Alberta Botanic Gardens where she gained expertise about successfully growing in a Northern climate.